For over a decade, Susannah Jaffer has worked at the intersection of storytelling, retail and entrepreneurship. Originally from London and now based in Singapore, her career has spanned magazines, editorial, PR, retail and photography.

Prior to founding ZERRIN STUDIO, she built ZERRIN—an award-winning platform championing independent brands through content, retail experiences and community. Today, she works across photography, creative direction and production, while also advising brands on storytelling, positioning and growth.

Drawing inspiration from landscapes, natural textures, movement and moods of quiet confidence and nostalgia, her work blends an editorial eye with a strong understanding of commercial strategy and audience connection.

Clients have included Saltwater Sandals, SST&C, Sans Faff, Love & Co., By Invite Only and Maisha Concept. Her clients' imagery has appeared in Vogue Singapore, Harper's Bazaar, ELLE, Grazia and The Straits Times.

Offerings

Photography
Creative Direction
Full Shoot Production
Brand Storytelling
Creative Consulting
Founder Portraits
Editorial Projects
Speaking